Unfortunately, the statistic above will only have worsened in the context of this pandemic. According to the NHS : more than 2 million people in England over the age of 75 live alone, and more than a million older people say they go for over a month without speaking to a friend, neighbour or family member. Not being able to visit your family who live across the country/globe is sad, but not being able to contact them first because you cannot remember or figure out how to call them is even sadder. Social isolation is one of the biggest issues facing the aging community in England, and with the current COVID-19 lockdown this problem is only worsening. These days it's easy to forget that a lot of the technology that we use intuitively is very hard to use for the older generations who grew up with cord phones and black and white TVs. Rafei previously worked on album cover arts for A&M Records, most notably Blues Traveler's Travelers and Thieves.The inspiration to this project was my grandmother, who due to her deteriorating vision is finding it progressively harder to navigate the ever-changing menu screens and small fonts on her mobile phone to stay in touch with us.

Other notable works include Jak and Daxter, Uncharted: Drake’s Fortune, and Sonic Boom: Rise of Lyric. Rafei is also an advisory board member for Game Developers Conference and Game Developers Choice Awards, as well as panel leader of Academy of Interactive Arts and Sciences's achievement awards category on Art Direction and contributing writer of Animation Magazine and Animation World Network.Ī graduate of Parson's School of Design, Rafei was an employee of Naughty Dog, joining them in early 1995 to work on Crash Bandicoot. He is the CEO of Big Red Button Entertainment, a video game development studio he co-founded with Jeff Lander in 2009. Babak 'Bob' Rafei ( Persian: بابک رافعی) is an Iranian video game art director, character animator and concept artist.

Big red button company